How Social Media influences customer buying decisions ?

In this 21st century, rapid changes are occurring around us. Social media has a greater role influencing our lifestyle to a large extent.We are spending most of our time on social media. Through various social media platforms, it is possible for us to connect the different places in the world on our fingertip. In our busy life, social media also helps us to make our life easier and smoother. We can buy anything in the world we require by sitting at our home itself and that too in a very little time. It gives us a great opportunity to save our high time and we are able to choose our product from any part of the world absolutely according to our choice. To make it easier a number of social media sites are available for decision making. And another opportunity is that we are able to purchase our product by analysing the review of it and searching the ongoing fashion trends.

Nearly, half of digital buyers worldwide said that reading reviews, comments and feedback on social media influenced their digital shopping behaviour. Some 44% of respondents also said that receiving promotional offerings also influenced their shopping behaviour. Other social media activities such as viewing ads, staying on top of current fashion and product trends as well as purchasing products directly from a social channel also influenced digital shopping behaviour. Indeed, consumers are increasingly turning to social media not only to be inspired but to also buy products from buy buttons which have been gaining prominence throughout 2015, are helping drive sales. But despite all the major social network testing or implementing them in some form, fewer than half of US retailers were using them as of 2015, according to email marketing firm.

74% consumers rely on social media to making buying decisions. 80% of consumers are likely to purchase an item based on friend’s suggestions.

Social media platforms like Facebook, Instagram and twitter allow brands effectively to interact with the audience. Other than keeping up with the trends, consumers typically follow brands on social media channels to look at products information or to check out new products. We’ll obtain enhanced ideas and inspiration to buy gifts. It is easy to seek for feedbacks from peers and community. We can take advantage of promotions to make an informed buying decisions.

Most consumers, mostly rational ones are influenced by emotions or recommendations of peers. New features of the gadgets are easily available through social media lively. Analysing through a psychological approach 78% of the consumers said that social media posts impact their buying decisions. 47% of consumers who purchase through social media said that they had not thought about buying it, but it just happened. It is found that 81% of respondents recommendations and posts from family and friends directly influenced their buying decision. Social media is very effective when it comes to convincing consumers to buy, particularly when they see their friends and family bought a product.

Consumers, in general, have a crowd mentality as people opt to move together in large groups, so it is easier to convince the consumer to make a buying decision If their peers have already bought one. Social media influence to a large extent because the social network is structured by a large global community. Businesses and brands can ride on their social platforms influence consumer’s buying decision by showing them how their products or services are going to solve existing problem. Utilising visual and graphic post with supporting statics and data to demonstrate to consumers how the same product benefits their peers and friends.

The role of social media in making decisions is startling. The companies started putting more importance on the social media strategy. It is quite unfortunate that many businesses and organizations drive into the social media bandwagon without a clear strategy. It is very easy to increase the brand awareness and influence the buying decisions of the consumer.

The companies can effectively show how their product solve the existing problem of the consumer or increase the pleasure of the consumer. Social media is a place where the consumers can share information and make informed decisions when it comes to making buy decisions. Social media allows them to keep up with trends. They can learn more about products and services of a company. They can provide feedback and join brand fan community. Take advantage of sweepstakes and promotion. Ultimately make an informed buying decisions. Buyers are naturally suspicious. Social media is very effective when it comes to convince the buyers and to establish credibility and trust with customers. A picture is worth a thousand words. It is easy to convince their brand fans to buy by publishing visuals, graphics and charts.

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